Marketing Strategy

What separates us from other Realtors® in Bridgewater & surrounding areas?

First and foremost, your property needs to be handled by someone whose ability to negotiate compliments with their ability to Market your most valuable investment. 

We have several tools in the toolbox, all of which are designed to get you the most money and the most attention on your property! 

From Facebook, Instagram, Spectacular Aerial Videos and Walk-thrus, to Professional Photography, and someone on our team solely dedicated to marketing your property, our goal is to get your house exposed! Please take a look at some of the tools we use below. 

All these marketing strategies are what help drive tons of potential buyers & their agents to your home! We want to stand out from the crowd, and we will take your property with us!  

Besides our marketing efforts, you will need to have your own marketing strategy too!

See below some of the ways that you can prepare your home to show.

Tips to Prepare your home for Sale

Disassociate Yourself With Your Home.

  • Say to yourself, “This is not my home; it is a house — a product to be sold much like a box of cereal on the grocery store shelf.
  • Make the mental decision to “let go” of your emotions and focus on the fact that soon this house will no longer be yours.
  • Picture yourself handing over the keys and envelopes containing appliance warranties to the new owners!
  • We know it can be hard to let go of your home. This is where you raised a family, and this was your first start out in life, but remember it was just 4 walls. The memories that were made there last a lifetime.

Pack up those personal photographs and family heirlooms. Buyers can’t see past personal artifacts, and you don’t want them to be distracted. You want buyers to imagine their own photos on the walls, and they can’t do that if yours are there! You don’t want to make any buyer ask, “I wonder what kind of people live in this home?” You want buyers to say, “I can see myself living here.”

Rearrange Bedroom Closets and Kitchen Cabinets.

Buyers love to snoop and will open closet and cabinet doors. Think of the message it sends if items fall out!  Now imagine what a buyer believes about you if she sees everything organized. It says you probably take good care of the rest of the house as well.

  • Neatly stack dishes.
  • stack books
  • fold clothes
  • make sure doors open freely
  • Line up shoes.

Rent a Storage Unit

Almost every home shows better with less furniture. Suppose you are just too cluttered, then it's time to move some stuff out. If you can’t get out from under the 50-year-old record collection and 50year old toys that your 50year old son still may play with, then it's time to get rid of them. Remove pieces of furniture that block walkways. Since your bookcases are now empty, store them. Remove extra leaves from your dining room table to make the room appear larger. Leave just enough furniture in each room to showcase the room’s purpose and plenty of room to move around. You don’t want buyers scratching their heads and saying, “What is this room used for?”

Remove/Replace Favorite Items

If you want to take window coverings, built-in appliances, or fixtures with you, remove them now. If the chandelier in the dining room once belonged to your great grandmother, take it down. Out of sight, out of mind.  Once you tell a buyer, she can’t have an item, and it could cause you to blow your deal. Pack those items and replace them, if necessary

Make Minor Repairs Don't spend a ton of money!

  • Fix leaky faucets.
  • Replace cracked floor or counter tiles.
  • Replace burned-out light bulbs.
  • If you have considered replacing anything, now is a good time. Like a bedspread, area rug, shelf, etc., etc. Personal items that you will be taking.
  • Consider painting your walls neutral colors, especially if you have grown accustomed to purple or pink walls.
    (Don’t give buyers any reason to remember your home as “the house with the orange bathroom.”)
  • Fix doors that don’t close properly and kitchen drawers that jam.
  • Patch holes in walls.

Make the House Sparkle!

  • Wash windows inside and out.
  • Rent a pressure washer and spray down sidewalks and exterior.
  • Clean out cobwebs.
  • Re-caulk tubs, showers, and sinks.
  • Polish chrome faucets and mirrors.
  • Clean out the refrigerator.
  • Vacuum daily.
  • Wax floors.
  • Dust furniture, ceiling fan blades, and light fixtures.
  • Bleach dingy grout.
  • Replace worn rugs.
  • Hang up fresh towels.
  • Clean and air out any musty smelling areas. Odors are a no-no.
  • make beds daily

Make sure you look good from the road! ( Curb Appeal )

If a buyer doesn’t get out of her agent’s car because she doesn’t like the exterior of your home, you’ll never get her inside.

  • Keep the sidewalks cleared.
  • remove extra building materials lying around
  • arrange outdoor furniture
  • remove dead plants or bushes
  • inspect the gutters and make sure they are cleaned out.
  • Mow the lawn.
  • Paint faded window trim.
  • Plant bright flowers or group flower pots together. Yellow evokes a buying emotion, so think Yellow flowers! 
  • Trim your bushes.
  • Make sure visitors can clearly read your house number.

Garage & Basement

  • Sweep and Organize, stack items neatly.
  • Pack everything you won't be using and prepare it to be moved
  • cleanly any oil stains or cracks
  • clean around your hot water tanks and the furnace so buyers can inspect.

Lastly, if you want to move, consider a professional that does this every day. Ask for an opinion, and we are sure you will get an honest answer. Remember, this is what we do each day, so we see the items buyers want and what they don’t want.

If selling is something you are considering, then give us a call to put our Marketing Strategy, and yours, into action.

Together, we will ” Mark that SOLD”



Home Selling Team